Lance Reese, Wilqo's CEO, boasts an illustrious 30-year journey, blending technology with operational excellence across global industries.
Prior to Wilqo, Lance skyrocketed sharperimage.com's growth by 150% during his tenure as CEO. He led Amerimark Interactive, a $500M direct-to-consumer retail giant, and donned key roles from board memberships to COO and CIO stints at diverse companies, one being Docutech.
A tech aficionado from youth, Lance launched a tech consultancy at 16, evolving it into a pioneering contract management software venture for nuclear waste management.
A proud graduate of Indiana University and Brigham Young University with degrees in business administration and mathematics, Lance's commendation at the Indiana Kelley School of Business Academy of Alumni Fellows in 2021 is testament to his dedication. He continues to nurture his connection with Kelley, offering MBA students insights via case study endeavors.
Orlando is home for Lance, where he cherishes moments with his family, including four children, their partners, and three grandchildren.
Join the Lending Revolution
Your POS, LOS, Task Management, Business Intelligence, and more, all in one innovative platform. Close loans faster, shift tasks to cheaper resources… a platform that works FOR YOU.
The future of lending is here.
Fast. Compliant. Innovative. That's our POP
Our Production Optimization Platform (POP) lays the foundation for smarter loan manufacturing. From parallel workflows to cost-effective task allocation, our platform helps:
- Identify bottlenecks
- Streamline operations
- Drive scaleability
Discover how our POP is revolutionizing loan origination.

WILQO™ is leading the Industry's Next Wave of Technology
Parallel Workflows
Unleash the potential of your process! Multiple users (and automated processes) can work on a single loan simultaneously.
True Intelligence
Provide actionable insights within your application. Alert decision makers to individual loans that require action that could influence compliance, fallout, cures, and more.
Task Atomization
Break complex tasks down into simple activities. Automate as many of those steps as possible. What can’t be automated gets assigned to the most affordable, skilled person on your team.
And the Magic of our POP Doesn't Stop There
Simple For Your Team
Better For Borrowers
Reduce Cost Per Loan
We're Leading An Industry Revolution
The needs of our borrowers and teams has changed, and with our Production Optimization Platform you'll stay competitive by embracing innovation.
We are technology that works with you & for you.
Our POP is designed to optimize your operations by being fast, compliant, and innovative. Experience a technology solution that adapts to your needs, streamlines every step from application to sale.


Experience the next generation of lending with our POP
Our Production Optimization Platform (POP) leverages task-based automation and a configurable, modern UX to give you and your borrowers the ultimate lending experience. This comprehensive approach optimizes your throughput while significantly lowering your cost per closed loan. We call it “Charlie”.
With Charlie, lenders benefit from a unified system that combines Point of Sale, Loan Origination, Task Management, Automated Workflow, Business Intelligence, and more, creating a streamlined Production Optimization Platform (POP) accessible across all devices.
Our intuitive, no-training-required interface ensures users have exactly what they need, when they need it, leading to faster, error-free operations.
The Experience We're Creating
Enhanced performance, smart automation, and actionable analytics converge to deliver the ultimate lending experience for borrowers, partners, and staff.
The result: a fast, compliant, and innovative experience for everyone.