Lance Reese, Wilqo's CEO, boasts an illustrious 30-year journey, blending technology with operational excellence across global industries.
Prior to Wilqo, Lance skyrocketed sharperimage.com's growth by 150% during his tenure as CEO. He led Amerimark Interactive, a $500M direct-to-consumer retail giant, and donned key roles from board memberships to COO and CIO stints at diverse companies, one being Docutech.
A tech aficionado from youth, Lance launched a tech consultancy at 16, evolving it into a pioneering contract management software venture for nuclear waste management.
A proud graduate of Indiana University and Brigham Young University with degrees in business administration and mathematics, Lance's commendation at the Indiana Kelley School of Business Academy of Alumni Fellows in 2021 is testament to his dedication. He continues to nurture his connection with Kelley, offering MBA students insights via case study endeavors.
Orlando is home for Lance, where he cherishes moments with his family, including four children, their partners, and three grandchildren.
Join the Lending Revolution
WILQO™ delivers intelligent solutions that transform lending.
From optimizing loan production to enhancing compliance and borrower experiences, our technology reduces cost to originate and gives your team more time to focus on what matters most.
Our Solutions Optimize YOU
The needs of our borrowers and teams has changed, and with our comprehensive suite of solutions you'll stay competitive by embracing innovation.
We are technology that works with you & for you.
Experience a suite of AI driven technology solutions that adapts to your needs.



Fast. Compliant. Innovative. Meet Charlie.
Charlie, our Production Optimization Platform, is how you reduce the cost to originate. We combine your LOS, POS, AI, Business Intelliegence, and more into a platform that is the future of loan manufacturing. Our platform helps:
- Identify bottlenecks
- Streamline operations
- Drive scaleability
Discover how our POP is revolutionizing loan origination.

Smart. Scalable. AI-Driven. Meet Brimma.
Our partnership with Brimma offers a suite of AI-powered tools designed to transform loan management. From automating workflows to enhancing compliance and borrower experiences, Brimma helps:
- Reduce origination costs with intelligent automation
- Prioritize critical tasks to speed up pipelines
- Optimize every step of your LOS for maximum ROI
Discover how Brimma is revolutionizing the loan management process with validation, automation, prioritization, and optimization at its core.
Experience the next generation of lending with our POP
Our Production Optimization Platform (POP) leverages task-based automation and a configurable, modern UX to give you and your borrowers the ultimate lending experience. This comprehensive approach optimizes your throughput while significantly lowering your cost per closed loan. We call it “Charlie”.
With Charlie, lenders benefit from a unified system that combines Point of Sale, Loan Origination, AI-Driven Workflow Automation, Business Intelligence, and more, creating a streamlined Production Optimization Platform (POP) accessible across all devices.
Our intuitive, no-training-required interface ensures users have exactly what they need, when they need it, leading to faster, error-free operations.
Meet Our Newest Suite of Solutions, Brimma
Innovation doesn’t stop with POP™. Our newest partnership with Brimma, brings a suite of solutions to the table. Harness the power of AI directly into your loan management process.
Built as a modern overlay to your LOS, this suite of solutions helps lenders move faster, reduce origination costs, and deliver a better borrower experience.