Lance Reese, Wilqo's CEO, boasts an illustrious 30-year journey, blending technology with operational excellence across global industries.
Prior to Wilqo, Lance skyrocketed sharperimage.com's growth by 150% during his tenure as CEO. He led Amerimark Interactive, a $500M direct-to-consumer retail giant, and donned key roles from board memberships to COO and CIO stints at diverse companies, one being Docutech.
A tech aficionado from youth, Lance launched a tech consultancy at 16, evolving it into a pioneering contract management software venture for nuclear waste management.
A proud graduate of Indiana University and Brigham Young University with degrees in business administration and mathematics, Lance's commendation at the Indiana Kelley School of Business Academy of Alumni Fellows in 2021 is testament to his dedication. He continues to nurture his connection with Kelley, offering MBA students insights via case study endeavors.
Orlando is home for Lance, where he cherishes moments with his family, including four children, their partners, and three grandchildren.
Unlock Faster, Smarter Lending with the Industry’s First POP
WILQO’s Production Optimization Platform (POP), known as Charlie, is a revolutionary solution designed to streamline loan processing, reduce costs, and enhance the borrower experience. By combining Point of Sale (POS), Loan Origination (LOS), AI, Business Intelligence, and more into a single, seamless platform, Charlie optimizes your lending operations from start to finish.
Fast. Compliant. Innovative. That's our POP
Our Production Optimization Platform (POP), called Charlie, is engineered for speed, compliance, and innovation, ensuring lenders have a modern, efficient, and user-friendly system to minimize bottlenecks and improve the loan process.
Our POP is a task-based automation platform with a configurable, modern UX that provides lenders and borrowers with the ultimate lending experience. By leveraging intelligent automation and data-driven insights, Charlie reduces the cost per closed loan while optimizing throughput.
What Makes Our POP So Powerful?
Unified Platform
Charlie combines POS, LOS, AI, business intelligence, and more into one unified platform.
Task-Based Automation
Automates as many steps as possible and assigns non-automatable tasks to the most skilled and cost-effective team members.
Minimal Training Required UX
Our intuitive design ensures users have exactly what they need, when they need it, leading to faster adoption and reduced training time.
Real-Time Insights
Alerts decision-makers about loans requiring action to improve compliance, reduce fallout, and avoid costly errors.
Non-Linear Workflow
Allows multiple users and automated processes to work on a single loan simultaneously without record locking.
Seamless Integration
Adapts to your business needs, providing a system that grows with your lending operation.
Book A Demo
Explore the Power of Our Production Optimization Platform (POP)
Experience the next generation of lending with our POP – enhanced performance, smart automation, and actionable analytics converge to deliver the ultimate lending experience for borrowers, partners, and staff.
The result: a fast, compliant, and innovative experience for everyone.
Move Lightning Fast with our Loan Structure Tool
With just a few quick inputs, you can watch a deal take shape in real time: rates update, green indicators adjust, and key metrics like PITI and DTI appear instantly. If the numbers don’t work, simply discard it, no NPI collected, no file created, no cleanup. But when the borrower is ready, one click creates the loan and carries every detail forward.
Underwriting Made Simple With Our Review Activities
Underwriters see every item requiring review and its status at a glance, with completed items automatically checked off and protected by smart logic: if a credit report expires or borrower details change, Charlie instantly reopens the review so nothing slips through the cracks. Charlie also highlights exactly what’s changed since a last touch, eliminating the need to re-hunt documents or rebuild context. It’s the cleanest, most intelligent underwriting experience in the industry.
We Amplify Your Lending Process
Simple For Your Team
Better For Borrowers
Reduce Cost Per Loan
